Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:

Demonstrating the Value of Medical Affairs Requires Strong Partnerships

More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.

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How Can You Better Demonstrate the Value of Medical Affairs?

Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:

STRATEGIC THINKING

Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.

COMMUNICATION

Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.

RELATIONSHIP BUILDING

Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.

PRODUCTIVITY

Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things. 

show value of medical affairs with MSL insights

MSL INSIGHTS

MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making. 

Learn More On The Blog 

The Vocal Habits That Are Holding MSLs Back

The Vocal Habits That Are Holding MSLs Back

5 Min ReadThe Vocal Habits That Are Holding MSLs BackHere’s what I keep seeing and I can’t unsee it. In every MSL training session I run, whether it’s a virtual cohort or a live in-person workshop, I notice the same thing: MSLs who are smart, experienced, and deeply...

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The One ChatGPT Task Every MSL Should Set Up

The One ChatGPT Task Every MSL Should Set Up

5 Min ReadThe One ChatGPT Task Every MSL Should Set UpI’ll admit it when ChatGPT launched the new Tasks feature months ago, I was really excited. But I completely ignored it. Which is hilarious because I’m the person always talking about time management. But I hadn’t...

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Instant Access To Resources to Help You Show Your Value

MSL Pre-Call Planning Checklist Thumbnail

MSL PRE-MEETING PLANNING CHECKLIST

Never miss an opportunity to add value to your KOLs! Download now. 

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MEDICAL AFFAIRS PROGRESS TRACKER

Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!

MSL Omnichannel Insights Focus Area Guide Crop

MSL OMNICHANNEL INSIGHTS

Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights. 

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GET THE CHEAT SHEET

MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.

23 Questions for MSLs in 2023

23 QUESTIONS FOR MSLS

Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why. 

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DOWNLOAD THE EBOOK

Learn how to overcome common insights pitfalls.

Free Tool for Managing Expectations in Medical Affairs

MANAGING EXPECTATIONS TOOL

Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time. 

What’s New On The Medical Value Blog

Build Your AI Skills with This Fun Prompt for Medical Affairs

5 Min ReadBuild Your AI Skills with This Fun Prompt for Medical AffairsThe typical AI journey in Medical Affairs looks like this: hear about it, feel some fear, try it on a random prompt, feel underwhelmed, feel pressured to try it more, start really learning it, and...

The Most Overlooked Skill in Medical Affairs

5 Min ReadThe Most Overlooked Skill in Medical AffairsThe most surprising thing I heard at Fierce Pharma Week wasn’t about AI, omnichannel, or measuring impact. It was how often Medical Affairs came up across the other tracks: commercialization, PR, and marketing....

The AI Meeting Hack Smart MSLs Never Skip

5 Min ReadThe AI Meeting Hack Smart MSLs Never Skip“What tips do you have for answering questions during the Q&A? That’s where I get the most flustered.” This was a question I got from a senior MSL during an executive presence training. I was shocked. This was...

The One ChatGPT Task Every MSL Should Set Up

5 Min ReadThe One ChatGPT Task Every MSL Should Set UpI’ll admit it when ChatGPT launched the new Tasks feature months ago, I was really excited. But I completely ignored it. Which is hilarious because I’m the person always talking about time management. But I hadn’t...

MSL Insights Done Right: What Excellence Looks Like

5 Min ReadMSL Insights Done Right: What Excellence Looks LikeThis is the most beautiful MSL insights story I have ever heard. When she stepped into her Senior Director role 3 years ago, her organization had never even done an insights report. No process. No system. No...

The Vocal Habits That Are Holding MSLs Back

5 Min ReadThe Vocal Habits That Are Holding MSLs BackHere’s what I keep seeing and I can’t unsee it. In every MSL training session I run, whether it’s a virtual cohort or a live in-person workshop, I notice the same thing: MSLs who are smart, experienced, and deeply...

Behind the Scenes: Designing MSL Training With AI Tools

5 Min ReadBehind the Scenes: Designing MSL Training with AI ToolsLast week, Anthropic announced Opus 4, their newest, fanciest, most awesome AI model so far, and suddenly, my to-do list didn’t stand a chance. You know that feeling? When something new and exciting...

3-Step AI Framework to Make Data Matter

10 Min Read3-Step AI Framework to Make Data MatterHow Medical Affairs can use AI to extract meaning, prioritize action, and show impact We are surrounded by data: CRM entries. MSL insights. Med Info inquiries. Congress booth scans. Publications. Social media. Internal...

Inside Fierce Pharma Engage: Cross-Functional Buzz, Bold Ideas, and One Missing Conversation

10 Min ReadInside Fierce Pharma Engage: Cross-Functional Buzz, Bold Ideas, and One Missing ConversationIt started with the lanyards. This year, Fierce Pharma brought something new to the table. One big, cross-functional event: Fierce Pharma Engage. Instead of...

NotebookLM for MSLs: 3 Surprising Ways MSLs Are Using it in 2025

25 Min ReadNotebookLM for MSLs: Save Time & Prep Smarter for KOL MeetingsIf there’s one thing MSLs know, it’s that preparation is everything. But life doesn’t always go as planned. Meetings sneak up on you, your schedule fills with last-minute requests, and...

Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.

Subscribe to the Medical Affairs Value Newsletter to get notified of new tools & resources to help you up your game. 

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Join the Medical Affairs Value Newsletter to receive useful tips, tricks, tools & resources to your inbox!

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