by Patrina Pellett, PhD | Mar 28, 2025 | Relationship Building, Insights, MSLs
" Read More 10 Min Read E Watch Now MAPS 2025: More Content, More Chaos, and a Shift That Matters MAPS 2025 wasn’t just busy. It was different this year.Same buzzwords, patient centricity, insights, impact, but this time, they landed. I attended 12 sessions at MAPS...
by Patrina Pellett, PhD | Jan 23, 2025 | Relationship Building
" Read More 5 Min Read Watch on YouTube Build Trust By Following Up On Everything The Secret to Unshakable Relationships in Medical Affairs Imagine you’re wrapping up a conversation with a key stakeholder, and they mention a specific question or need. You...
by Patrina Pellett, PhD | Oct 30, 2024 | Relationship Building, Insights, MSLs
" Read More 5 Min Read Watch on YouTube Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later) Views expressed in this article are personal. KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a...
by Patrina Pellett, PhD | Oct 24, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube How to Use AI to Uncover What Your KOL Values One of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and...
by Patrina Pellett, PhD | Oct 3, 2024 | Relationship Building, Communication
" Read More 5 Min Read Watch on YouTube The Unexpected Hero at MASS West 2024 MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn’t omnichannel or AI, even though those topics came up a...
by Patrina Pellett, PhD | Jul 4, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube Calendar Trick To Help Build Relationships If you just show up each week and attend the meetings on your calendar you are not being strategic or having as large of an impact as you could be. When you realize this and develop a...
