by Patrina Pellett, PhD | Jun 13, 2025 | Insights, MSLs, Relationship Building
" Read More 5 Min Read The Vocal Habits That Are Holding MSLs Back Here’s what I keep seeing and I can’t unsee it. In every MSL training session I run, whether it’s a virtual cohort or a live in-person workshop, I notice the same thing: MSLs who are smart,...
by Patrina Pellett, PhD | Mar 28, 2025 | Insights, MSLs, Relationship Building
" Read More 10 Min Read E Watch Now MAPS 2025: More Content, More Chaos, and a Shift That Matters MAPS 2025 wasn’t just busy. It was different this year.Same buzzwords, patient centricity, insights, impact, but this time, they landed. I attended 12 sessions at MAPS...
by Patrina Pellett, PhD | Jan 23, 2025 | Relationship Building
" Read More 5 Min Read Watch on YouTube Build Trust By Following Up On Everything The Secret to Unshakable Relationships in Medical Affairs Imagine you’re wrapping up a conversation with a key stakeholder, and they mention a specific question or need. You...
by Patrina Pellett, PhD | Oct 30, 2024 | Insights, MSLs, Relationship Building
" Read More 5 Min Read Watch on YouTube Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later) Views expressed in this article are personal. KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a...
by Patrina Pellett, PhD | Oct 24, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube How to Use AI to Uncover What Your KOL Values One of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and...
by Patrina Pellett, PhD | Oct 3, 2024 | Communication, Relationship Building
" Read More 5 Min Read Watch on YouTube The Unexpected Hero at MASS West 2024 MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn’t omnichannel or AI, even though those topics came up a...
