by Patrina Pellett, PhD | Oct 30, 2024 | Relationship Building, Insights, MSLs
" Read More 5 Min Read Watch on YouTube Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later) Views expressed in this article are personal. KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a...
by Patrina Pellett, PhD | Oct 24, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube How to Use AI to Uncover What Your KOL Values One of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and...
by Patrina Pellett, PhD | Oct 3, 2024 | Relationship Building, Communication
" Read More 5 Min Read Watch on YouTube The Unexpected Hero at MASS West 2024 MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn’t omnichannel or AI, even though those topics came up a...
by Patrina Pellett, PhD | Jul 4, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube Calendar Trick To Help Build Relationships If you just show up each week and attend the meetings on your calendar you are not being strategic or having as large of an impact as you could be. When you realize this and develop a...
by Patrina Pellett, PhD | Jun 27, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube Why Every KOL Meeting Should Include an Agenda (+Tips!) Are your KOL meetings not as impactful as you would like? With KOL access becoming increasingly limited, MSLs need to make every meeting count. It amazes me how many...
by Patrina Pellett, PhD | May 22, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube What is Relationship Building for MSLs and Medical Affairs We talk about relationship-building in Medical Affairs all the time. We even want to use it as a KPI to help demonstrate the value of Medical Affairs. But what does...