Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:

Demonstrating the Value of Medical Affairs Requires Strong Partnerships

More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.

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How Can You Better Demonstrate the Value of Medical Affairs?

Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:

STRATEGIC THINKING

Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.

COMMUNICATION

Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.

RELATIONSHIP BUILDING

Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.

PRODUCTIVITY

Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things. 

show value of medical affairs with MSL insights

MSL INSIGHTS

MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making. 

Learn More On The Blog 

The Unexpected Hero of MASS West 2024

The Unexpected Hero of MASS West 2024

5 Min ReadThe Unexpected Hero at MASS West 2024MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn't omnichannel or AI, even though those topics came up a lot. The real hero of MASS West 2024 was...

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Instant Access To Resources to Help You Show Your Value

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MSL PRE-MEETING PLANNING CHECKLIST

Never miss an opportunity to add value to your KOLs! Download now. 

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MEDICAL AFFAIRS PROGRESS TRACKER

Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!

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MSL OMNICHANNEL INSIGHTS

Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights. 

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GET THE CHEAT SHEET

MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.

23 Questions for MSLs in 2023

23 QUESTIONS FOR MSLS

Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why. 

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DOWNLOAD THE EBOOK

Learn how to overcome common insights pitfalls.

Free Tool for Managing Expectations in Medical Affairs

MANAGING EXPECTATIONS TOOL

Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time. 

What’s New On The Medical Value Blog

The Definitive Guide to Turning MSL Insights into Impact

25 Min ReadThe Definitive Guide to Turning MSL Insights into ImpactIf you’re in Medical Affairs and haven’t heard about MSL insights, you must be living under a rock! They’re the lifeblood of Medical Affairs: → Driving strategy → Improving patient outcomes →...

Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs

5 Min ReadStop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later)Views expressed in this article are personal.  KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a response, only to be met with...

How to Use AI to Uncover What Your KOL Values

5 Min ReadHow to Use AI to Uncover What Your KOL ValuesOne of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and get meetings, especially when...

The Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)

5 Min ReadThe Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)A recent LinkedIn poll I ran revealed that 29% of respondents didn’t know AI could help them in their day-to-day work (15% said never because they aren't allowed to use it, so this isn't...

Overwhelmed by the Scientific Literature? An AI Tool to Help MSLs

5 Min ReadOverwhelmed by the Scientific Literature? An AI Tool to Help MSLsDrowning in papers? Is there a huge stack of publications you need to read on your desk right now? You're not alone. As an MSL, you’re juggling non-stop KOL meetings, endless internal meetings,...

The Unexpected Hero of MASS West 2024

5 Min ReadThe Unexpected Hero at MASS West 2024MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn't omnichannel or AI, even though those topics came up a lot. The real hero of MASS West 2024 was...

The Struggle To Show Value in Medical Affairs

5 Min ReadThe Struggle to Show Value in Medical AffairsProving value is straightforward in most business functions. Sales teams, for example, have it easy. They can point to the numbers. Revenue generated, number of prescriptions, market share gained. Those metrics...

3 Reasons MSL Insights Never See the Light of Day

5 Min Read3 Reasons MSL Insights Never See the Light of DayEveryone in Medical Affairs probably experienced the frustration of seeing MSL insights die quick painless deaths. MSLs spend countless hours building relationships, understanding their perspectives, and...

Communication in Medical Affairs: Key to Demonstrating Value

5 Min ReadWhy Communication is Key to Demonstrating Value in Medical AffairsLet’s talk about one of the most critical, and often overlooked, keys to success in Medical Affairs: communication. We all think we are doing a good job at this, but are we? How you...

Keep Your Medical Affairs Mojo on Track with a Quick Reset

5 Min ReadKeep Your Medical Affairs Mojo on Track with a Quick ResetFall is here! My pool is getting colder, signaling the end of my daily swims, and I’m gearing up for the cozy warmth of casseroles. But along with these seasonal changes comes another important...

Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.

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