Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:

Demonstrating the Value of Medical Affairs Requires Strong Partnerships

More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.

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How Can You Better Demonstrate the Value of Medical Affairs?

Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:

STRATEGIC THINKING

Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.

COMMUNICATION

Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.

RELATIONSHIP BUILDING

Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.

PRODUCTIVITY

Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things. 

show value of medical affairs with MSL insights

MSL INSIGHTS

MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making. 

Learn More On The Blog 

Build Trust By Following Up on Everything

Build Trust By Following Up on Everything

5 Min Read Build Trust By Following Up On EverythingThe Secret to Unshakable Relationships in Medical Affairs   Imagine you’re wrapping up a conversation with a key stakeholder, and they mention a specific question or need. You assure them you’ll follow up...

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AI Won’t Make Bad MSL Insights Better

AI Won’t Make Bad MSL Insights Better

10 Min ReadAI Won’t Make Bad MSL Insights Better: But Here's What WillAI is blowing up the MSL insights world, and rightfully so. One of the biggest pain points in the MSL insights process is analyzing large volumes of free-text insights. It can be overwhelming, slow,...

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Instant Access To Resources to Help You Show Your Value

MSL Pre-Call Planning Checklist Thumbnail

MSL PRE-MEETING PLANNING CHECKLIST

Never miss an opportunity to add value to your KOLs! Download now. 

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MEDICAL AFFAIRS PROGRESS TRACKER

Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!

MSL Omnichannel Insights Focus Area Guide Crop

MSL OMNICHANNEL INSIGHTS

Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights. 

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GET THE CHEAT SHEET

MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.

23 Questions for MSLs in 2023

23 QUESTIONS FOR MSLS

Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why. 

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DOWNLOAD THE EBOOK

Learn how to overcome common insights pitfalls.

Free Tool for Managing Expectations in Medical Affairs

MANAGING EXPECTATIONS TOOL

Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time. 

What’s New On The Medical Value Blog

AI Won’t Make Bad MSL Insights Better

10 Min ReadAI Won’t Make Bad MSL Insights Better: But Here's What WillAI is blowing up the MSL insights world, and rightfully so. One of the biggest pain points in the MSL insights process is analyzing large volumes of free-text insights. It can be overwhelming, slow,...

Build Trust By Following Up on Everything

5 Min Read Build Trust By Following Up On EverythingThe Secret to Unshakable Relationships in Medical Affairs   Imagine you’re wrapping up a conversation with a key stakeholder, and they mention a specific question or need. You assure them you’ll follow up...

4 Ways MSLs Can Avoid Resolutions Gone Rogue

10 Min Read4 Ways MSLs Can Avoid Resolutions Gone RogueEvery January, we set out with the best intentions: new goals, new habits, and a renewed sense of purpose. For MSLs, this might look like vowing to meet with every KOL on your list, stay ahead of the latest...

6 MSL Insights Truths I Wish I Knew 7 Years Ago

10 Min Read6 MSL Insights Truths I Wish I Knew 7 Years AgoSeven years ago, I stumbled into the world of MSL insights by complete chance. I didn’t have a roadmap or even a clear understanding of what insights really meant for Medical Affairs. I went from knowing...

6 Powerful Lessons to Elevate Medical Affairs in 2025

10 Min Read6 Powerful Lessons to Elevate Medical Affairs in 2025This is my favorite time of year. I sit down, reflect on everything I accomplished over the past 12 months, and decide what’s next. Throughout the year, I use regular resets to check how aligned I am with...

Metrics and KPIs Made Simple: A Medical Leader’s Guide

15 Min ReadMetrics and KPIs Made Simple: A Medical Leader’s Guide to Supporting MSLsBy Patrina Pellett, PhD & Alex Palumbo, PhD Disclosure Alex Palumbo, PhD: This text represents my own views and not the ones of my former or current employer(s).   "I have no...

The MSL Survival Guide to Metrics and KPIs

15 Min ReadThe MSL Survival Guide to Metrics & KPIs: Turning Fear into OpportunityBy Patrina Pellett, PhD & Alex Palumbo, PhD Disclosure Alex Palumbo, PhD: This text represents my own views and not the ones from my former or current employer(s).   As an...

MSL Hack: Turn Papers into AI Podcasts for Better KOL Meetings

25 Min ReadMSL Hack: Turn Papers into AI Podcasts for Better KOL MeetingsMSLs in driving territories have it rough. Hours behind the wheel means time you can’t spend catching up on emails, staying on top of the literature, or prepping for KOL meetings. An MSL friend...

6 Hidden Drivers of MSL Insights Excellence

10 Min Read6 Hidden Drivers of MSL Insights Excellence: What 20 Global Workshops Revealed"When I see our insights in the brand plan, it fills me with pride," the country lead shared during our insights workshop series. "If we don't share insights, we are blind." His...

NotebookLM for MSLs: Save Time & Prep Smarter for KOL Meetings

25 Min ReadNotebookLM for MSLs: Save Time & Prep Smarter for KOL MeetingsIf there’s one thing MSLs know, it’s that preparation is everything. But life doesn’t always go as planned. Meetings sneak up on you, your schedule fills with last-minute requests, and...

Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.

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