Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:

Demonstrating the Value of Medical Affairs Requires Strong Partnerships

More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.

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How Can You Better Demonstrate the Value of Medical Affairs?

Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:

STRATEGIC THINKING

Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.

COMMUNICATION

Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.

RELATIONSHIP BUILDING

Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.

PRODUCTIVITY

Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things. 

show value of medical affairs with MSL insights

MSL INSIGHTS

MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making. 

Learn More On The Blog 

Instant Access To Resources to Help You Show Your Value

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MSL PRE-MEETING PLANNING CHECKLIST

Never miss an opportunity to add value to your KOLs! Download now. 

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MEDICAL AFFAIRS PROGRESS TRACKER

Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!

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MSL OMNICHANNEL INSIGHTS

Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights. 

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GET THE CHEAT SHEET

MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.

23 Questions for MSLs in 2023

23 QUESTIONS FOR MSLS

Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why. 

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DOWNLOAD THE EBOOK

Learn how to overcome common insights pitfalls.

Free Tool for Managing Expectations in Medical Affairs

MANAGING EXPECTATIONS TOOL

Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time. 

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Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.

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