MSL Omnichannel Insights: Why They Are Important and What to Focus on
Omnichannel is probably the most talked about topic right now in Medical Affairs. This was a huge focus area at the recent Medical Affairs Professional Society 2023 meeting in Nashville. There is so much buzz around omnichannel and rightfully so!
Omnichannel is an approach to creating a great customer experience seamlessly across channels. Of course Medical Affairs teams are excited about this. It means building deeper relationships with HCPs and providing them with the education they want/need in the format they want, when they want it. MSL omnichannel insights are the secret sauce to making sure your omnichannel strategy is working.
Download the MSL Omnichannel Insights Focus Areas Guide to help you get started!
Why are MSL Omnichannel Insights so Valuable?
MSL Omnichannel Insights Help Explain the Why Behind Preferences
As Medical Affairs teams build omnichannel strategies, understanding if it’s working is critical. This is where MSL omnichannel insights come in. In addition to the typical omnichannel engagement metrics being tracked, teams should leverage MSLs to understand an omnichannel strategy’s impact.
The most beautiful thing about MSL omnichannel insights is that they help uncover the why behind HCP preferences. When you understand the root cause you can make better decisions. Looking at engagement for a webinar or a website is great but it is almost impossible to understand the HCP’s intent from it.
Getting Started with MSL Omnichannel Insights
What does gathering insights about omnichannel mean? The resource below outlines the key omnichannel focus areas. It’s a powerful resource for both Medial Affairs leaders and MSLs to start thinking more deeply about omnichannel and understanding HCP preferences. Here are some of the benefits:
Helps Understand the Why
It’s great to know that HCPs prefer one channel or another but understanding why is infinitely more powerful.
It Enables MSLs to Personalize Better
On the individual MSL level, omnichannel insights help them personalize engagements better.
Tests HCP Personas
Omnichannel strategies use HCP personas to guide strategy and tactics. Insights help confirm if they are right.
Identify gaps in omnichannel strategy
MSL-HCP relationships are an opportunity to identify gaps in the omnichannel strategy and determine if something is being missed.
Summary – Download the MSL Omnichannel Insights Focus Areas Guide
HCPs want a personalized experience. This means that omnichannel is not going to go away anytime soon. Download the resource below for 5 focus areas that MSLs and Medical Affairs should focus on to gather great omnichannel insights.
Please share your thoughts in the comments below!
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23 QUESTIONS FOR MSLS
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MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.
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