by Patrina Pellett, PhD | Oct 3, 2024 | Relationship Building, Communication
" Read More 5 Min Read Watch on YouTube The Unexpected Hero at MASS West 2024 MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn’t omnichannel or AI, even though those topics came up a...
by Patrina Pellett, PhD | Sep 28, 2024 | Communication
" Read More 5 Min Read Watch on YouTube The Struggle to Show Value in Medical Affairs Proving value is straightforward in most business functions. Sales teams, for example, have it easy. They can point to the numbers. Revenue generated, number of prescriptions,...
by Patrina Pellett, PhD | Sep 11, 2024 | Communication
" Read More 5 Min Read Watch on YouTube Why Communication is Key to Demonstrating Value in Medical Affairs Let’s talk about one of the most critical, and often overlooked, keys to success in Medical Affairs: communication. We all think we are doing a good job at...
by Patrina Pellett, PhD | Aug 23, 2024 | Medical Affairs Strategy Hacks, Communication
" Read More 5 Min Read Watch on YouTube Why Course Correction is a Must for Stakeholder Engagement Strategy Views expressed in this article are personal. Imagine you’re the captain of a ship. The sea is vast, the weather unpredictable, and the...
by Patrina Pellett, PhD | Apr 16, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube What Does it Mean When an MSL Data Dumps and Why it’s Bad “The MSLs are just data dumping.” Have you also noticed a lot of complaints about MSLs data dumping? But what does it actually mean and what’s...
by Patrina Pellett, PhD | Apr 11, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube One MSL Outreach Mistake That Immediately Scares Off New KOLs MSLs are professional networkers. They are responsible for building and maintaining relationships with KOLs in their territory and if they are strategic with...
