Tools & Resources to Help Medical Affairs Show Their Value
Helping Medical Affairs professionals develop their strategic thinking skills and maximize their impact
Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:
Demonstrating the Value of Medical Affairs Requires Strong Partnerships
More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.
How Can You Better Demonstrate the Value of Medical Affairs?
Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:
STRATEGIC THINKING
Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.
COMMUNICATION
Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.
RELATIONSHIP BUILDING
Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.
PRODUCTIVITY
Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things.
MSL INSIGHTS
MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making.
Learn More On The Blog
How To Ask Why Without Actually Asking Why
5 Min ReadHow To Ask Why Without Actually Asking WhyFolks in Medical Affairs are always talking about how good insights include the why. But how can MSLs actually uncover the why behind HCPs' beliefs/thoughts/motivations without being annoying? One trick is to learn...
Metrics and KPIs Made Simple: A Medical Leader’s Guide
15 Min ReadMetrics and KPIs Made Simple: A Medical Leader’s Guide to Supporting MSLsBy Patrina Pellett, PhD & Alex Palumbo, PhD Disclosure Alex Palumbo, PhD: This text represents my own views and not the ones of my former or current employer(s). "I have no...
Calendar Trick To Help Build Relationships
5 Min ReadCalendar Trick To Help Build RelationshipsIf you just show up each week and attend the meetings on your calendar you are not being strategic or having as large of an impact as you could be. When you realize this and develop a time-management system, you go...
The Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)
5 Min ReadThe Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)A recent LinkedIn poll I ran revealed that 29% of respondents didn’t know AI could help them in their day-to-day work (15% said never because they aren't allowed to use it, so this isn't...
How AI Can Turn MSLs into Instant Disease State Experts
15 Min ReadHow AI Can Turn MSLs into Instant Disease State ExpertsWelcome to Information Overload It’s your first day as a MSL. You’ve landed your dream job. But then, boom, you’re handed: A massive folder with 100+ research papers Hours of compliance training A CRM...
Instant Access To Resources to Help You Show Your Value
MSL PRE-MEETING PLANNING CHECKLIST
Never miss an opportunity to add value to your KOLs! Download now.
MEDICAL AFFAIRS PROGRESS TRACKER
Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!
MSL OMNICHANNEL INSIGHTS
Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights.
GET THE CHEAT SHEET
MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.
23 QUESTIONS FOR MSLS
Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why.
DOWNLOAD THE EBOOK
Learn how to overcome common insights pitfalls.
MANAGING EXPECTATIONS TOOL
Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time.
What’s New On The Medical Value Blog
Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.
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Questions? Comments? Want to work together? Reach out! We would love to hear from you.
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