by Patrina Pellett, PhD | Sep 11, 2024 | Communication
" Read More 5 Min Read Watch on YouTube Why Communication is Key to Demonstrating Value in Medical Affairs Let’s talk about one of the most critical, and often overlooked, keys to success in Medical Affairs: communication. We all think we are doing a good job at...
by Patrina Pellett, PhD | Aug 23, 2024 | Medical Affairs Strategy Hacks, Communication
" Read More 5 Min Read Watch on YouTube Why Course Correction is a Must for Stakeholder Engagement Strategy Views expressed in this article are personal. Imagine you’re the captain of a ship. The sea is vast, the weather unpredictable, and the...
by Patrina Pellett, PhD | Apr 16, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube What Does it Mean When an MSL Data Dumps and Why it’s Bad “The MSLs are just data dumping.” Have you also noticed a lot of complaints about MSLs data dumping? But what does it actually mean and what’s...
by Patrina Pellett, PhD | Apr 11, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube One MSL Outreach Mistake That Immediately Scares Off New KOLs MSLs are professional networkers. They are responsible for building and maintaining relationships with KOLs in their territory and if they are strategic with...
by Patrina Pellett, PhD | Mar 22, 2024 | Medical Affairs Strategy Hacks, Communication, MSLs
" Read More 5 Min Read Watch on YouTube If You Are An MSL You Are A Leader The MSL role is an individual contributor role. They don’t manage a team or have direct reports. Because of this and because they do not have a fancy title, many MSLs think that they...
by Patrina Pellett, PhD | Feb 28, 2024 | Insights, Communication, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube How To Ask Why Without Actually Asking Why Folks in Medical Affairs are always talking about how good insights include the why. But how can MSLs actually uncover the why behind HCPs’ beliefs/thoughts/motivations without...
