by Patrina Pellett, PhD | May 8, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube Your Negative View Of Sales Only Hurts You When you read the word sales, what thoughts were triggered in your brain? Were they something like this: “Salespeople are so stupid.” “Sales only cares about getting...
by Patrina Pellett, PhD | May 1, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube How to Stick Out as a Reliable MSL to KOLs You know when you are on with a cell or internet provider trying to get your issue fixed, and they just pass you from person to person? Then you have to re-explain your situation 1000...
by Patrina Pellett, PhD | Apr 25, 2024 | Productivity, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube 3 Creative Ways To Use AI in Medical Affairs There was a recent Fierce Pharma article on how many pharma folks think AI is overrated. How are you feeling about all this talk about AI in Medical Affairs? Sick of it? Excited?...
by Patrina Pellett, PhD | Apr 16, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube What Does it Mean When an MSL Data Dumps and Why it’s Bad “The MSLs are just data dumping.” Have you also noticed a lot of complaints about MSLs data dumping? But what does it actually mean and what’s...
by Patrina Pellett, PhD | Apr 11, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube One MSL Outreach Mistake That Immediately Scares Off New KOLs MSLs are professional networkers. They are responsible for building and maintaining relationships with KOLs in their territory and if they are strategic with...
