by Patrina Pellett, PhD | May 28, 2024 | Productivity, MSLs
" Read More 5 Min Read Watch on YouTube How To Avoid Lumpy KOL Meetings Access to KOLs will only become more limited and engagement metrics will only go up, resulting in more pressure on MSLs. To excel in their role and meet metrics, many MSLs scramble to get...
by Patrina Pellett, PhD | May 22, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube What is Relationship Building for MSLs and Medical Affairs We talk about relationship-building in Medical Affairs all the time. We even want to use it as a KPI to help demonstrate the value of Medical Affairs. But what does...
by Patrina Pellett, PhD | May 15, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube What KOLs Think of MSLs and Sales Reps Do KOLs know the difference between MSLs and sales reps? MSLs and sales reps serve two distinct functions but in the eyes of KOLs, is this distinction relevant? Perhaps a better question...
by Patrina Pellett, PhD | May 8, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube Your Negative View Of Sales Only Hurts You When you read the word sales, what thoughts were triggered in your brain? Were they something like this: “Salespeople are so stupid.” “Sales only cares about getting...
by Patrina Pellett, PhD | May 1, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube How to Stick Out as a Reliable MSL to KOLs You know when you are on with a cell or internet provider trying to get your issue fixed, and they just pass you from person to person? Then you have to re-explain your situation 1000...
