Tools & Resources to Help Medical Affairs Show Their Value
Helping Medical Affairs professionals develop their strategic thinking skills and maximize their impact
Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:
Demonstrating the Value of Medical Affairs Requires Strong Partnerships
More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.
How Can You Better Demonstrate the Value of Medical Affairs?
Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:
STRATEGIC THINKING
Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.
COMMUNICATION
Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.
RELATIONSHIP BUILDING
Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.
PRODUCTIVITY
Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things.
MSL INSIGHTS
MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making.
Learn More On The Blog
Hit the Reset Button & Delete Your To-Do List | Medical Affairs Strategy Hacks
5 Min Read Hit the Reset Button & Delete Your To-Do List These days in Medical Affairs it’s common for folks to do multiple jobs, have a never-ending to-do, and a constant sense of never having enough time. Have you also noticed how to-do lists never seem to...
What HCPs Want From MSLs
5 Min ReadWhat HCPs Want From MSLs What do HCPs want from MSLs? They want their specific situation to be understood. They want to have deep conversations with MSLs who deeply understand not only the TA and disease state but also the broader context. This means having...
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How To Make Your Monthly Plan STICK
5 Min ReadHow To Make Your Monthly Plan STICKLast week I published a simple 5-step process for how to plan your month for maximum impact as an MSL. Time management is not something we learned in school. Many Medical Affairs professionals are forced to learn when they...
The Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)
5 Min ReadThe Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)A recent LinkedIn poll I ran revealed that 29% of respondents didn’t know AI could help them in their day-to-day work (15% said never because they aren't allowed to use it, so this isn't...
Instant Access To Resources to Help You Show Your Value
MSL PRE-MEETING PLANNING CHECKLIST
Never miss an opportunity to add value to your KOLs! Download now.
MEDICAL AFFAIRS PROGRESS TRACKER
Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!
MSL OMNICHANNEL INSIGHTS
Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights.
GET THE CHEAT SHEET
MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.
23 QUESTIONS FOR MSLS
Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why.
DOWNLOAD THE EBOOK
Learn how to overcome common insights pitfalls.
MANAGING EXPECTATIONS TOOL
Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time.
What’s New On The Medical Value Blog
Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.
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Get In Touch
Questions? Comments? Want to work together? Reach out! We would love to hear from you.
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