Tools & Resources to Help Medical Affairs Show Their Value
Helping Medical Affairs professionals develop their strategic thinking skills and maximize their impact
Many Medical Affairs teams struggle to demonstrate value, resulting in frustration with:
Demonstrating the Value of Medical Affairs Requires Strong Partnerships
More and better KPIs are not needed to show the value of Medical Affairs. If you are struggling to show value it means the relationship is not there. Demonstrating the value of Medical Affairs requires strong partnerships. Medical Affairs Leaders and Medical Science Liaisons (MSLs) can demonstrate their value by improving strategic thinking, relationship building, communication, productivity, and MSL insights skills.
How Can You Better Demonstrate the Value of Medical Affairs?
Go beyond KPIs. Delivering value requires strong partnerships and developing these 5 skills:
STRATEGIC THINKING
Being experts in the science and medicine isn’t enough. Medical affairs professionals and MSLs must also be business savvy to be viewed as a valuable partner.
COMMUNICATION
Medical Affairs teams must have top notch communication skills to share insights and create lasting relationships with internal and external stakeholders.
RELATIONSHIP BUILDING
Creating connection and becoming that trusted partner is not trivial. Everyone is busy and it has become harder to get access to the people that matter.
PRODUCTIVITY
Demonstrating value in Medical Affairs means working on the right things. Learn how to focus on the needle movers to show value. Don’t waste time working on the wrong things.
MSL INSIGHTS
MSL insights are one of the best ways to show the value of Medical Affairs. But are also hard to get right! You will find resources to take MSL insights over the finish line and drive decision-making.
Learn More On The Blog
Examples of What MSL Insights Are NOT
5 Min ReadExamples of What MSL Insights are NOT One of the biggest challenges that medical science liaisons (MSLs) have is recognizing what insights are. There is a lot of pressure to get out there and gather insights. But because of the confusing nature of insights,...
The Unexpected Hero of MASS West 2024
5 Min ReadThe Unexpected Hero at MASS West 2024MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn't omnichannel or AI, even though those topics came up a lot. The real hero of MASS West 2024 was...
What KOLs Think of MSLs and Sales Reps
5 Min ReadWhat KOLs Think of MSLs and Sales RepsDo KOLs know the difference between MSLs and sales reps? MSLs and sales reps serve two distinct functions but in the eyes of KOLs, is this distinction relevant? Perhaps a better question to ask is are MSLs and sales reps...
A Drastic Approach to Finding Focus in Medical Affairs
5 Min ReadA Drastic Approach to Finding Focus in Medical AffairsDo you ever find yourself mindlessly checking your email or scrolling through your phone, without even thinking about it? I know I do and it drives me crazy. I am working on something and then all of a...
AI For MSLs: The Top 3 Questions Everyone Want To Know
10 Min ReadAI for MSLs: The Top 3 Questions Everyone Wants to KnowA senior director recently told me, ‘I’m afraid my team is falling behind.’ That fear came to life during my recent AI Masterclass with Life Sciences Access Academy, where attendees lit up the chat with...
Instant Access To Resources to Help You Show Your Value
MSL PRE-MEETING PLANNING CHECKLIST
Never miss an opportunity to add value to your KOLs! Download now.
MEDICAL AFFAIRS PROGRESS TRACKER
Track all the baby steps you make toward a larger goal to make yourself feel MOTIVATED 💪!
MSL OMNICHANNEL INSIGHTS
Understand your HCPs’/KOLs’ communication preferences. Use this to have better interactions and gather great insights.
GET THE CHEAT SHEET
MSLs need to have many ways to uncover KOLs motivations without acutally using the word, “why.” Here’s how.
23 QUESTIONS FOR MSLS
Download this 1-pager with 23 questions to keep in your back pocket and ask great questions that uncover the why.
DOWNLOAD THE EBOOK
Learn how to overcome common insights pitfalls.
MANAGING EXPECTATIONS TOOL
Simple tool to help you communicate expectations, deadlines and more to your stakeholders! So helpful to keep projects on time.
What’s New On The Medical Value Blog
Effective communication and forward-looking thinking are key to building strong relationships and establishing Medical Affairs as a key strategic pillar.
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Get In Touch
Questions? Comments? Want to work together? Reach out! We would love to hear from you.
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