Medical Affairs Value Blog
Welcome! You will find tools, resources, tips, and tricks to help demonstrate the value of Medical Affairs.
How to Use AI to Uncover What Your KOL Values
5 Min ReadHow to Use AI to Uncover What Your KOL ValuesOne of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and get meetings, especially when...
The Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)
5 Min ReadThe Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)A recent LinkedIn poll I ran revealed that 29% of respondents didn’t know AI could help them in their day-to-day work (15% said never because they aren't allowed to use it, so this isn't...
Overwhelmed by the Scientific Literature? An AI Tool to Help MSLs
5 Min ReadOverwhelmed by the Scientific Literature? An AI Tool to Help MSLsDrowning in papers? Is there a huge stack of publications you need to read on your desk right now? You're not alone. As an MSL, you’re juggling non-stop KOL meetings, endless internal meetings,...
The Unexpected Hero of MASS West 2024
5 Min ReadThe Unexpected Hero at MASS West 2024MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn't omnichannel or AI, even though those topics came up a lot. The real hero of MASS West 2024 was...
The Struggle To Show Value in Medical Affairs
5 Min ReadThe Struggle to Show Value in Medical AffairsProving value is straightforward in most business functions. Sales teams, for example, have it easy. They can point to the numbers. Revenue generated, number of prescriptions, market share gained. Those metrics...
3 Reasons MSL Insights Never See the Light of Day
5 Min Read3 Reasons MSL Insights Never See the Light of DayEveryone in Medical Affairs probably experienced the frustration of seeing MSL insights die quick painless deaths. MSLs spend countless hours building relationships, understanding their perspectives, and...
Communication in Medical Affairs: Key to Demonstrating Value
5 Min ReadWhy Communication is Key to Demonstrating Value in Medical AffairsLet’s talk about one of the most critical, and often overlooked, keys to success in Medical Affairs: communication. We all think we are doing a good job at this, but are we? How you...
Keep Your Medical Affairs Mojo on Track with a Quick Reset
5 Min ReadKeep Your Medical Affairs Mojo on Track with a Quick ResetFall is here! My pool is getting colder, signaling the end of my daily swims, and I’m gearing up for the cozy warmth of casseroles. But along with these seasonal changes comes another important...
A Drastic Approach to Finding Focus in Medical Affairs
5 Min ReadA Drastic Approach to Finding Focus in Medical AffairsDo you ever find yourself mindlessly checking your email or scrolling through your phone, without even thinking about it? I know I do and it drives me crazy. I am working on something and then all of a...
Why Course Correction is a Must for Stakeholder Engagement Strategy
5 Min ReadWhy Course Correction is a Must for Stakeholder Engagement StrategyViews expressed in this article are personal. Imagine you're the captain of a ship. The sea is vast, the weather unpredictable, and the destination is clear but far away. You’ve got...
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