Medical Affairs Value Blog
Welcome! You will find tools, resources, tips, and tricks to help demonstrate the value of Medical Affairs.
6 Hidden Drivers of MSL Insights Excellence
10 Min Read6 Hidden Drivers of MSL Insights Excellence: What 20 Global Workshops Revealed"When I see our insights in the brand plan, it fills me with pride," the country lead shared during our insights workshop series. "If we don't share insights, we are blind." His...
Out of Time? 2 AI Approaches to Prepare for KOL Meetings Fast
5 Min ReadOut of Time? 2 AI Approaches to Prepare for KOL Meetings FastYou have an important meeting with a top KOL in your territory. It completely snuck up on you. Your schedule has been packed with conferences, back-to-back meetings, and somehow, you didn’t prepare...
4 Insider Secrets from a Hospitalist on KOL Access
5 Min Read4 Insider Secrets from a Hospitalist on KOL AccessIt’s not a myth: many KOLs don’t fully understand what MSLs do. Often, KOLs assume the MSL role is similar to that of a sales rep. While sales teams play a crucial part in the healthcare landscape, MSLs bring...
The Definitive Guide to Turning MSL Insights into Impact
25 Min ReadThe Definitive Guide to Turning MSL Insights into ImpactIf you’re in Medical Affairs and haven’t heard about MSL insights, you must be living under a rock! They’re the lifeblood of Medical Affairs: → Driving strategy → Improving patient outcomes →...
Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs
5 Min ReadStop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later)Views expressed in this article are personal. KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a response, only to be met with...
How to Use AI to Uncover What Your KOL Values
5 Min ReadHow to Use AI to Uncover What Your KOL ValuesOne of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and get meetings, especially when...
The Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)
5 Min ReadThe Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now)A recent LinkedIn poll I ran revealed that 29% of respondents didn’t know AI could help them in their day-to-day work (15% said never because they aren't allowed to use it, so this isn't...
Overwhelmed by the Scientific Literature? An AI Tool to Help MSLs
5 Min ReadOverwhelmed by the Scientific Literature? An AI Tool to Help MSLsDrowning in papers? Is there a huge stack of publications you need to read on your desk right now? You're not alone. As an MSL, you’re juggling non-stop KOL meetings, endless internal meetings,...
The Unexpected Hero of MASS West 2024
5 Min ReadThe Unexpected Hero at MASS West 2024MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn't omnichannel or AI, even though those topics came up a lot. The real hero of MASS West 2024 was...
The Struggle To Show Value in Medical Affairs
5 Min ReadThe Struggle to Show Value in Medical AffairsProving value is straightforward in most business functions. Sales teams, for example, have it easy. They can point to the numbers. Revenue generated, number of prescriptions, market share gained. Those metrics...
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