Medical Affairs Value Blog
Welcome! You will find tools, resources, tips, and tricks to help demonstrate the value of Medical Affairs.
6 MSL Insights Truths I Wish I Knew 7 Years Ago
10 Min Read6 MSL Insights Truths I Wish I Knew 7 Years AgoSeven years ago, I stumbled into the world of MSL insights by complete chance. I didn’t have a roadmap or even a clear understanding of what insights really meant for Medical Affairs. I went from knowing...
6 Powerful Lessons to Elevate Medical Affairs in 2025
10 Min Read6 Powerful Lessons to Elevate Medical Affairs in 2025This is my favorite time of year. I sit down, reflect on everything I accomplished over the past 12 months, and decide what’s next. Throughout the year, I use regular resets to check how aligned I am with...
Metrics and KPIs Made Simple: A Medical Leader’s Guide
15 Min ReadMetrics and KPIs Made Simple: A Medical Leader’s Guide to Supporting MSLsBy Patrina Pellett, PhD & Alex Palumbo, PhD Disclosure Alex Palumbo, PhD: This text represents my own views and not the ones of my former or current employer(s). "I have no...
The MSL Survival Guide to Metrics and KPIs
15 Min ReadThe MSL Survival Guide to Metrics & KPIs: Turning Fear into OpportunityBy Patrina Pellett, PhD & Alex Palumbo, PhD Disclosure Alex Palumbo, PhD: This text represents my own views and not the ones from my former or current employer(s). As an...
MSL Hack: Turn Papers into AI Podcasts for Better KOL Meetings
25 Min ReadMSL Hack: Turn Papers into AI Podcasts for Better KOL MeetingsMSLs in driving territories have it rough. Hours behind the wheel means time you can’t spend catching up on emails, staying on top of the literature, or prepping for KOL meetings. An MSL friend...
6 Hidden Drivers of MSL Insights Excellence
10 Min Read6 Hidden Drivers of MSL Insights Excellence: What 20 Global Workshops Revealed"When I see our insights in the brand plan, it fills me with pride," the country lead shared during our insights workshop series. "If we don't share insights, we are blind." His...
Out of Time? 2 AI Approaches to Prepare for KOL Meetings Fast
5 Min ReadOut of Time? 2 AI Approaches to Prepare for KOL Meetings FastYou have an important meeting with a top KOL in your territory. It completely snuck up on you. Your schedule has been packed with conferences, back-to-back meetings, and somehow, you didn’t prepare...
4 Insider Secrets from a Hospitalist on KOL Access
5 Min Read4 Insider Secrets from a Hospitalist on KOL AccessIt’s not a myth: many KOLs don’t fully understand what MSLs do. Often, KOLs assume the MSL role is similar to that of a sales rep. While sales teams play a crucial part in the healthcare landscape, MSLs bring...
The Definitive Guide to Turning MSL Insights into Impact
25 Min ReadThe Definitive Guide to Turning MSL Insights into ImpactIf you’re in Medical Affairs and haven’t heard about MSL insights, you must be living under a rock! They’re the lifeblood of Medical Affairs: → Driving strategy → Improving patient outcomes →...
Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs
5 Min ReadStop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later)Views expressed in this article are personal. KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a response, only to be met with...
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