Medical Affairs Value Blog
Welcome! You will find tools, resources, tips, and tricks to help demonstrate the value of Medical Affairs.
MSL Omnichannel Insights: Why They Are Important and What to Focus on
Omnichannel is probably the most talked about topic right now in Medical Affairs. This was a huge focus area at the recent Medical Affairs Professional Society 2023 meeting in Nashville. There is so much buzz around omnichannel and rightfully so! Omnichannel is an...
The Big Takeaway From MAPS 2023 Nashville: Build Trust to Elevate Medical Affairs
5 Min ReadThe Big Takeaway from MAPS 2023 Nashville: Build Trust to Elevate Medical AffairsWow, the MAPS 2023 Nashville conference was amazing. I left feeling great. The energy was contagious! The conference felt huge. There were so many people (1000+) and sessions....
Keep HCPs Informed About Insights
5 Min Read Keep HCPs Informed About InsightsDo your HCPs know why you are meeting with them and asking questions (gathering insights)? It's likely that they have no clue why this info is valuable to Life Sciences companies or how this information is used. Build trust...
How Medical Affairs Can Gather Better Health Equity Insights
10 Min ReadHow Medical Affairs Can Gather Better Health Equity InsightsBy Patrina Pellett, PhD & Tracy Wilson, DNP, MSN-Ed., MBe (c), FNP C, RN Health disparities and social determinants of health (SDOH) significantly impact health and access to healthcare. This...
Medical Affairs Strategy Hacks: Don’t Try to Own Everything
5 Min ReadDon't Try To Own EverythingMedical Affairs teams are not operating in a vacuum to create better patient outcomes. It is critical to build strong partnerships with internal stakeholders. I teamed up with Medical Affairs communication and relationship-building...
6 Smartphone Habits to Increase Productivity (& Make You Feel Better)
Smartphone Habits to Increase Productivity & WellbeingWow, is it just me or are Medical Affairs teams busier than ever? It seems that endless hours on video calls and constantly being "on" is the norm now. Everyone is being asked to do more with less. Being...
Use AI to Put Scientific Literature into Context
Use AI to Put Scientific Literature into ContextThere is a lot of talk and confusion around what artificial intelligence (AI) can do for Medical Affairs teams. Thoughts about AI range from it will take our jobs to I don't trust it to what does AI stand for. To help...
Build Better Relationships by Avoiding the Curse of Knowledge
The Curse of Knowledge & How to Build Better RelationshipsThe curse of knowledge is forgetting that other people don't know what you know and can be a huge barrier to building better relationships. When sharing information, not recognizing that others come from...
Use Key Questions to Help MSLs Gather Better Insights
Use Key Questions to Help MSLs Gather Better InsightsIf I had a dollar for everytime I heard Medical Affairs leaders say they wish MSL insights were better, I would be a rich lady. Getting decision-grade insights is a challenge for many Medical Affairs teams. We need...
How to Use Data to Build Relationships with HCPs
Use Data to Build Relationships with HCPsA year ago, an MSL asked me a really good question. How do you turn all this data we have on HCPs into relationships? I have been thinking about it ever since. Here are 3 ways to start using data to build relationships with...
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