by Patrina Pellett, PhD | Sep 13, 2025 | Communication, Omnichannel
" Read More 5 Min Read The Most Overlooked Skill in Medical Affairs The most surprising thing I heard at Fierce Pharma Week wasn’t about AI, omnichannel, or measuring impact. It was how often Medical Affairs came up across the other tracks: commercialization, PR, and...
by Patrina Pellett, PhD | May 3, 2025 | Communication, Omnichannel
" Read More 10 Min Read E Watch Now Inside Fierce Pharma Engage: Cross-Functional Buzz, Bold Ideas, and One Missing Conversation It started with the lanyards. This year, Fierce Pharma brought something new to the table. One big, cross-functional event: Fierce Pharma...
by Patrina Pellett, PhD | Apr 10, 2023 | Omnichannel, MSLs
MSL Omnichannel Insights: Why They Are Important and What to Focus on Omnichannel is probably the most talked about topic right now in Medical Affairs. This was a huge focus area at the recent Medical Affairs Professional Society 2023 meeting in Nashville. There is so...
by Patrina Pellett, PhD | Apr 3, 2023 | Omnichannel
" Read More 5 Min Read The Big Takeaway from MAPS 2023 Nashville: Build Trust to Elevate Medical Affairs Wow, the MAPS 2023 Nashville conference was amazing. I left feeling great. The energy was contagious! The conference felt huge. There were so many people (1000+)...
by Patrina Pellett, PhD | Feb 4, 2023 | Omnichannel
" Read More 5 Highlights From The Medical Affairs Omnichannel USA Virtual Conference On January 31, 2023, around 100 Medical Affairs professionals logged into the Medical Affairs Omnichannel USA Virtual Conference: Achieving engagement & insights, whilst...
