by Patrina Pellett, PhD | Dec 12, 2023 | Insights, MSLs
" Read More 5 Min Read Watch on YouTube Avoid This Myth About Medical Insights Undoubtedly one of the biggest value creators for Medical Affairs teams is insights. They help understand HCPs and the therapeutic area to guide decision-making. But they are also hard...
by Patrina Pellett, PhD | Dec 1, 2023 | Insights, MSLs
Overcoming Pitfalls in Medical Insights Gathering – Free eBook! Medical insights gathering is a tricky beast to master. Great insights are the best way for MSLs to demonstrate value. They help inform strategy, make better decisions, and help MSLs excel in their...
by Patrina Pellett, PhD | Sep 24, 2023 | Productivity, MSLs
Free Tool For Managing Expectations in Medical Affairs [Download Now!] On my recent hiking adventure, there was a great example of how important it is to manage stakeholders’ expectations (read more here). This can be especially tricky for Medical Affairs teams...
by Patrina Pellett, PhD | Aug 9, 2023 | MSLs, Insights
" Read More 10 Min Read Watch on YouTube 3 Learnings from My Long-Distance Hike That Will Help Medical Affairs Excel This summer I spent several months hiking the Pacific Crest Trail (PCT). This big adventure made me realize that many of my big aha moments on the...
by Patrina Pellett, PhD | Apr 10, 2023 | Omnichannel, MSLs
MSL Omnichannel Insights: Why They Are Important and What to Focus on Omnichannel is probably the most talked about topic right now in Medical Affairs. This was a huge focus area at the recent Medical Affairs Professional Society 2023 meeting in Nashville. There is so...
by Patrina Pellett, PhD | Mar 19, 2023 | Insights, MSLs
" Read More 10 Min Read Watch on YouTube How Medical Affairs Can Gather Better Health Equity Insights By Patrina Pellett, PhD & Tracy Wilson, DNP, MSN-Ed., MBe (c), FNP C, RN Health disparities and social determinants of health (SDOH) significantly impact health...