by Patrina Pellett, PhD | Aug 23, 2024 | Medical Affairs Strategy Hacks, Communication
" Read More 5 Min Read Watch on YouTube Why Course Correction is a Must for Stakeholder Engagement Strategy Views expressed in this article are personal. Imagine you’re the captain of a ship. The sea is vast, the weather unpredictable, and the...
by Patrina Pellett, PhD | Apr 16, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube What Does it Mean When an MSL Data Dumps and Why it’s Bad “The MSLs are just data dumping.” Have you also noticed a lot of complaints about MSLs data dumping? But what does it actually mean and what’s...
by Patrina Pellett, PhD | Apr 11, 2024 | Communication, MSLs
" Read More 5 Min Read Watch on YouTube One MSL Outreach Mistake That Immediately Scares Off New KOLs MSLs are professional networkers. They are responsible for building and maintaining relationships with KOLs in their territory and if they are strategic with...
by Patrina Pellett, PhD | Mar 22, 2024 | Medical Affairs Strategy Hacks, Communication, MSLs
" Read More 5 Min Read Watch on YouTube If You Are An MSL You Are A Leader The MSL role is an individual contributor role. They don’t manage a team or have direct reports. Because of this and because they do not have a fancy title, many MSLs think that they...
by Patrina Pellett, PhD | Feb 28, 2024 | Insights, Communication, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube How To Ask Why Without Actually Asking Why Folks in Medical Affairs are always talking about how good insights include the why. But how can MSLs actually uncover the why behind HCPs’ beliefs/thoughts/motivations without...
by Patrina Pellett, PhD | Feb 13, 2024 | MSLs, Communication, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube What HCPs Want From MSLs What do HCPs want from MSLs? They want their specific situation to be understood. They want to have deep conversations with MSLs who deeply understand not only the TA and disease state but also the...
