by Patrina Pellett, PhD | Dec 5, 2024 | Insights
" Read More 10 Min Read Watch on YouTube 6 Hidden Drivers of MSL Insights Excellence: What 20 Global Workshops Revealed “When I see our insights in the brand plan, it fills me with pride,” the country lead shared during our insights workshop series....
by Patrina Pellett, PhD | Nov 20, 2024 | Insights, MSLs
" Read More 5 Min Read Watch on YouTube Out of Time? 2 AI Approaches to Prepare for KOL Meetings Fast You have an important meeting with a top KOL in your territory. It completely snuck up on you. Your schedule has been packed with conferences, back-to-back...
by Patrina Pellett, PhD | Nov 13, 2024 | Insights, MSLs
" Read More 5 Min Read Watch on YouTube 4 Insider Secrets from a Hospitalist on KOL Access It’s not a myth: many KOLs don’t fully understand what MSLs do. Often, KOLs assume the MSL role is similar to that of a sales rep. While sales teams play a crucial part in the...
by Patrina Pellett, PhD | Nov 8, 2024 | Insights, MSLs
" Read More 25 Min Read Watch on YouTube The Definitive Guide to Turning MSL Insights into Impact If you’re in Medical Affairs and haven’t heard about MSL insights, you must be living under a rock! They’re the lifeblood of Medical Affairs: → Driving strategy →...
by Patrina Pellett, PhD | Oct 30, 2024 | Relationship Building, Insights, MSLs
" Read More 5 Min Read Watch on YouTube Stop Cold Emailing KOLs: 8 Warm Intro Tips for MSLs (You’ll Thank Us Later) Views expressed in this article are personal. KOL access is one of the biggest challenges MSLs face. Many MSLs send out cold emails hoping for a...
