by Patrina Pellett, PhD | Feb 16, 2025 | MSLs, Insights
" Read More 15 Min Read Watch on YouTube How to Use AI to Build a KOL Profile You have one shot to make a great first impression. Your CEO is about to meet a top KOLs at a major conference. They need a crisp, insightful profile. Not a data dump, not a copy-paste...
by Patrina Pellett, PhD | Feb 7, 2025 | MSLs, Insights
" Read More 10 Min Read AI for MSLs: The Top 3 Questions Everyone Wants to Know A senior director recently told me, ‘I’m afraid my team is falling behind.’ That fear came to life during my recent AI Masterclass with Life Sciences Access Academy, where attendees lit up...
by Patrina Pellett, PhD | Jan 31, 2025 | Insights, MSLs
" Read More 10 Min Read AI Won’t Make Bad MSL Insights Better: But Here’s What Will AI is blowing up the MSL insights world, and rightfully so. One of the biggest pain points in the MSL insights process is analyzing large volumes of free-text insights. It can be...
by Patrina Pellett, PhD | Jan 23, 2025 | Relationship Building
" Read More 5 Min Read Watch on YouTube Build Trust By Following Up On Everything The Secret to Unshakable Relationships in Medical Affairs Imagine you’re wrapping up a conversation with a key stakeholder, and they mention a specific question or need. You...
by Patrina Pellett, PhD | Jan 17, 2025 | Productivity, MSLs
" Read More 10 Min Read 4 Ways MSLs Can Avoid Resolutions Gone Rogue Every January, we set out with the best intentions: new goals, new habits, and a renewed sense of purpose. For MSLs, this might look like vowing to meet with every KOL on your list, stay ahead of the...
