by Patrina Pellett, PhD | Feb 22, 2023 | Medical Affairs Strategy Hacks
" Read More Watch on YouTube Use AI to Put Scientific Literature into Context There is a lot of talk and confusion around what artificial intelligence (AI) can do for Medical Affairs teams. Thoughts about AI range from it will take our jobs to I don’t trust it...
by Patrina Pellett, PhD | Feb 15, 2023 | Medical Affairs Strategy Hacks
" Read More Watch on YouTube The Curse of Knowledge & How to Build Better Relationships The curse of knowledge is forgetting that other people don’t know what you know and can be a huge barrier to building better relationships. When sharing information,...
by Patrina Pellett, PhD | Feb 13, 2023 | Medical Affairs Strategy Hacks, Insights, MSLs
" Read More Watch on YouTube Use Key Questions to Help MSLs Gather Better Insights If I had a dollar for everytime I heard Medical Affairs leaders say they wish MSL insights were better, I would be a rich lady. Getting decision-grade insights is a challenge for many...
by Patrina Pellett, PhD | Feb 7, 2023 | Medical Affairs Strategy Hacks
" Read More Watch on YouTube Use Data to Build Relationships with HCPs A year ago, an MSL asked me a really good question. How do you turn all this data we have on HCPs into relationships? I have been thinking about it ever since. Here are 3 ways to start using data...
by Patrina Pellett, PhD | Feb 4, 2023 | Omnichannel
" Read More 5 Highlights From The Medical Affairs Omnichannel USA Virtual Conference On January 31, 2023, around 100 Medical Affairs professionals logged into the Medical Affairs Omnichannel USA Virtual Conference: Achieving engagement & insights, whilst...
