Medical Affairs Value Blog
Welcome! You will find tools, resources, tips, and tricks to help demonstrate the value of Medical Affairs.
Overcoming Slow Progress in Medical Affairs
5 Min ReadOvercoming Slow Progress in Medical AffairsProgress in Medical Affairs can feel so slow. In fact, it often feels glacial and painstakingly slow. This is so frustrating! Especially when you want to have a huge impact and do so many things. Or feel like you...
How To Avoid Lumpy KOL Meetings
5 Min ReadHow To Avoid Lumpy KOL MeetingsAccess to KOLs will only become more limited and engagement metrics will only go up, resulting in more pressure on MSLs. To excel in their role and meet metrics, many MSLs scramble to get meetings, resulting in times when there...
What is Relationship Building for MSLs and Medical Affairs
5 Min ReadWhat is Relationship Building for MSLs and Medical AffairsWe talk about relationship-building in Medical Affairs all the time. We even want to use it as a KPI to help demonstrate the value of Medical Affairs. But what does the term relationship-building...
What KOLs Think of MSLs and Sales Reps
5 Min ReadWhat KOLs Think of MSLs and Sales RepsDo KOLs know the difference between MSLs and sales reps? MSLs and sales reps serve two distinct functions but in the eyes of KOLs, is this distinction relevant? Perhaps a better question to ask is are MSLs and sales reps...
Your Negative View of Sales Only Hurts You
5 Min ReadYour Negative View Of Sales Only Hurts YouWhen you read the word sales, what thoughts were triggered in your brain? Were they something like this: "Salespeople are so stupid." "Sales only cares about getting scripts." "Ugh, sales." Having a negative view of...
How To Stick Out As A Reliable MSL To KOLs
5 Min ReadHow to Stick Out as a Reliable MSL to KOLsYou know when you are on with a cell or internet provider trying to get your issue fixed, and they just pass you from person to person? Then you have to re-explain your situation 1000 times, it doesn't get fixed and...
3 Creative Ways To Use AI in Medical Affairs
5 Min Read3 Creative Ways To Use AI in Medical AffairsThere was a recent Fierce Pharma article on how many pharma folks think AI is overrated. How are you feeling about all this talk about AI in Medical Affairs? Sick of it? Excited? Back when I was working on AI with...
What Does it Mean When an MSL Data Dumps & Why It’s Bad
5 Min ReadWhat Does it Mean When an MSL Data Dumps and Why it's Bad"The MSLs are just data dumping." Have you also noticed a lot of complaints about MSLs data dumping? But what does it actually mean and what's the underlying issue? Keep reading to learn more about...
One MSL Outreach Mistake That Immediately Scares Off New KOLs
5 Min ReadOne MSL Outreach Mistake That Immediately Scares Off New KOLsMSLs are professional networkers. They are responsible for building and maintaining relationships with KOLs in their territory and if they are strategic with internal stakeholders as well. Arguably...
How To Make Your Monthly Plan STICK
5 Min ReadHow To Make Your Monthly Plan STICKLast week I published a simple 5-step process for how to plan your month for maximum impact as an MSL. Time management is not something we learned in school. Many Medical Affairs professionals are forced to learn when they...
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