by Patrina Pellett, PhD | Feb 28, 2024 | Insights, Communication, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube How To Ask Why Without Actually Asking Why Folks in Medical Affairs are always talking about how good insights include the why. But how can MSLs actually uncover the why behind HCPs’ beliefs/thoughts/motivations without...
by Patrina Pellett, PhD | Feb 22, 2024 | Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube Schedule And Prioritize Fun You may be thinking what in the world does schedule and prioritize fun have to do with strategic thinking in Medical Affairs? Being strategic requires having energy, making good choices on how you...
by Patrina Pellett, PhD | Feb 13, 2024 | MSLs, Communication, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube What HCPs Want From MSLs What do HCPs want from MSLs? They want their specific situation to be understood. They want to have deep conversations with MSLs who deeply understand not only the TA and disease state but also the...
by Patrina Pellett, PhD | Feb 7, 2024 | Insights, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube Examples of What MSL Insights are NOT One of the biggest challenges that medical science liaisons (MSLs) have is recognizing what insights are. There is a lot of pressure to get out there and gather insights. But because of...
by Patrina Pellett, PhD | Jan 31, 2024 | Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube Set Boundaries To Improve Your Strategic Thinking (+ a Book Recommendation!) I’m a huge reader. It’s my main hobby and I crush books. Of the 129 books I read last year, this one had the biggest lasting impact on...
by Patrina Pellett, PhD | Jan 23, 2024 | Medical Affairs Strategy Hacks, Communication, MSLs
" Read More Watch on YouTube Track Your Progress To Demonstrate Value Medical Affairs teams do a lot but often have a hard time demonstrating their value. Here is a simple way to help: Track Your Progress to Demonstrate Value. This is a super effective hack to show...
