by Patrina Pellett, PhD | Aug 1, 2024 | Insights, MSLs
" Read More 5 Min Read Watch on YouTube The Critical Pre-Meeting Planning Step MSLs Can’t Afford to Miss MSL’s (work) lives revolve around KOL meetings and getting insights. Uncovering KOL’s perceptions and motivations is way harder than it sounds....
by Patrina Pellett, PhD | Jul 26, 2024 | Insights
" Read More 5 Min Read Watch on YouTube Pre-Insights: MSL’s Secret Sauce to Decision-Grade Insights “Dr. is excited about the phase 3 data.” When I build custom insights trainings for MSL teams, I read through lists of insights captured by MSLs....
by Patrina Pellett, PhD | Jul 10, 2024 | Insights, MSLs
" Read More 5 Min Read Watch on YouTube Move Past Transactional KOL Meetings for Better MSL insights Picture this: You’ve just wrapped up a meeting with a KOL. You presented the latest data, got some limited feedback, and scheduled your next meeting. Or at least,...
by Patrina Pellett, PhD | Mar 6, 2024 | Insights, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube How To Gather Valuable Insights Without a Medical Strategy Everyone in Medical Affairs always says to gather relevant insights you need to be guided by strategy. But what if you don’t have a Medical Strategy? How can you...
by Patrina Pellett, PhD | Feb 28, 2024 | Insights, Communication, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube How To Ask Why Without Actually Asking Why Folks in Medical Affairs are always talking about how good insights include the why. But how can MSLs actually uncover the why behind HCPs’ beliefs/thoughts/motivations without...
by Patrina Pellett, PhD | Feb 7, 2024 | Insights, Medical Affairs Strategy Hacks
" Read More 5 Min Read Watch on YouTube Examples of What MSL Insights are NOT One of the biggest challenges that medical science liaisons (MSLs) have is recognizing what insights are. There is a lot of pressure to get out there and gather insights. But because of...
