by Patrina Pellett, PhD | Feb 21, 2025 | MSLs, Insights
" Read More 15 Min Read Watch on YouTube How AI Can Turn MSLs into Instant Disease State Experts Welcome to Information Overload It’s your first day as a MSL. You’ve landed your dream job. But then, boom, you’re handed: A massive folder with 100+ research papers...
by Patrina Pellett, PhD | Feb 16, 2025 | MSLs, Insights
" Read More 15 Min Read Watch on YouTube How to Use AI to Build a KOL Profile You have one shot to make a great first impression. Your CEO is about to meet a top KOLs at a major conference. They need a crisp, insightful profile. Not a data dump, not a copy-paste...
by Patrina Pellett, PhD | Feb 7, 2025 | MSLs, Insights
" Read More 10 Min Read AI for MSLs: The Top 3 Questions Everyone Wants to Know A senior director recently told me, ‘I’m afraid my team is falling behind.’ That fear came to life during my recent AI Masterclass with Life Sciences Access Academy, where attendees lit up...
by Patrina Pellett, PhD | Jan 31, 2025 | Insights, MSLs
" Read More 10 Min Read AI Won’t Make Bad MSL Insights Better: But Here’s What Will AI is blowing up the MSL insights world, and rightfully so. One of the biggest pain points in the MSL insights process is analyzing large volumes of free-text insights. It can be...
by Patrina Pellett, PhD | Jan 10, 2025 | Insights
" Read More 10 Min Read 6 MSL Insights Truths I Wish I Knew 7 Years Ago Seven years ago, I stumbled into the world of MSL insights by complete chance. I didn’t have a roadmap or even a clear understanding of what insights really meant for Medical Affairs. I went from...
by Patrina Pellett, PhD | Dec 5, 2024 | Insights
" Read More 10 Min Read Watch on YouTube 6 Hidden Drivers of MSL Insights Excellence: What 20 Global Workshops Revealed “When I see our insights in the brand plan, it fills me with pride,” the country lead shared during our insights workshop series....
