by Patrina Pellett, PhD | Oct 24, 2024 | Relationship Building
" Read More 5 Min Read Watch on YouTube How to Use AI to Uncover What Your KOL Values One of the top challenges for MSLs is gaining access to KOLs. Emails go unanswered, and many MSLs feel like they’re being ghosted. It can feel impossible to build relationships and...
by Patrina Pellett, PhD | Oct 17, 2024 | Productivity, Insights
" Read More 5 Min Read Watch on YouTube The Future of MSL Work is Here, but 29% Don’t Know It Yet (Until Now) A recent LinkedIn poll I ran revealed that 29% of respondents didn’t know AI could help them in their day-to-day work (15% said never because they...
by Patrina Pellett, PhD | Oct 7, 2024 | Productivity
" Read More 5 Min Read Watch on YouTube Overwhelmed by the Scientific Literature? An AI Tool to Help MSLs Drowning in papers? Is there a huge stack of publications you need to read on your desk right now? You’re not alone. As an MSL, you’re juggling non-stop...
by Patrina Pellett, PhD | Oct 3, 2024 | Relationship Building, Communication
" Read More 5 Min Read Watch on YouTube The Unexpected Hero at MASS West 2024 MASS West 2024 was fun, exhausting, exciting, all the things. I attended all 16 sessions, and one theme stood out. It wasn’t omnichannel or AI, even though those topics came up a...
by Patrina Pellett, PhD | Sep 28, 2024 | Communication
" Read More 5 Min Read Watch on YouTube The Struggle to Show Value in Medical Affairs Proving value is straightforward in most business functions. Sales teams, for example, have it easy. They can point to the numbers. Revenue generated, number of prescriptions,...
